Benchmarking in UX: Tracking Metrics That Drive Exceptional Design Experiences.

Benchmarking in UX: Tracking Metrics That Drive Exceptional Design Experiences - A Summative Evaluation.

A redesign always intended to produce a change in the user experience. As designers we want make the experience better (faster, easier and more enjoyable), But compared to what?

Establishing benchmarking practice is a great way to make sure you are moving in the right direction, and you have a clear reference point for any further improvements.

Let's see how Benchmarking works:

Ideally, once you begin benchmarking you can track your progress overtime, again and again, redesign through redesign. It's an ongoing practice. Essentially, benchmarking involves collecting quantitative data that describes the experiences.

For example: We can collect any of the following UX Metrics.
✅ Average time to make a purchase
✅ No of clicks on CTA Buttons
✅ Success rate for a task completion
✅ Average ease-of-use rating for creating an account

When to conduct Benchmarking:

Qualitative Usability testing can be very expensive and time intensive, so it's up to your team to decide to perform benchmarking study once per year. Analytics can be much quicker for collecting benchmarking metrics, you can also conduct after each major redesign.

Benchmarking in UX empowers teams to measure, refine, and deliver user experiences that consistently exceed expectations.

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